DESIGN CONCEPTS
This page features a selection of fictional design projects, conceptual branding and packaging designs created as creative explorations. The goal is to experiment freely and develop fresh visual ideas.
With Max Charge, I set out to create a brand that immediately communicates energy, strength, and momentum. The packaging combines bold primary colors that are dependant on the flavor with electric yellow accents to establish a modern, athletic, and powerful visual identity. Elements like the lightning bolt and clean, confident typography were intentionally chosen to evoke the feeling of an instant energy boost.
The visual language is straightforward and honest: a realistic product photo at the center, supported by clearly highlighted benefits such as vegan, 0% added sugar, and 14g protein. These details are designed not only to inform but also to build trust. The layout avoids unnecessary clutter, reinforcing the product’s core values of purity and functionality, perfectly captured in the claim: Pure Protein. Pure Energy.
Target Audience
Max Charge is aimed at individuals who lead an active and health-conscious lifestyle—beyond just athletes. It is created for anyone who needs a quick, clean, plant-based source of energy throughout their day. This includes:
- Fitness enthusiasts who want a macro-optimized snack
- Busy professionals who need meeting-to-meeting fuel
- Students looking for sustained focus during long days
- Vegans who want quality without compromise
The brand appeals particularly to people who connect with modern, energetic design and value transparent product communication.
Concept & Main Idea
The core concept behind Max Charge is to deliver clean, efficient energy in its simplest and most honest form. The brand revolves around the idea that performance—whether physical, mental, or everyday productivity—doesn’t require complexity, additives, or compromises. Instead, it is fueled by straightforward nutrition that works as hard as the people who rely on it.
The main idea is to merge purity and power: ingredients you can trust paired with a bold, energetic brand language that communicates instant motivation. Max Charge is designed to be a seamless companion throughout the day—whether you’re training, studying, or pushing through back-to-back meetings. Every element, from the lightning-bolt visuals to the clean product claims, reinforces the promise of pure protein and real energy, delivered without distraction.
This concept positions Max Charge not just as a snack, but as a functional tool: a small, reliable source of momentum that helps consumers stay aligned with their goals.